Since our establishment in 1999, we have provided sales and manufacturing for paint supplies used in auto refinishing. In Japan, there are 11 companies, including our own, that mainly specialize in these areas. This breakdown lists 5 and 4 overseas paint supply companies, as well as subsidiaries of both domestic manufacturers and our company (Table 1). Our company's shares have been on the rise every year. We are currently ranked 6th within Japan, and we're poised to overtake the company currently in 5th, Axalta.
Table 1 Ranking of companies within Japan for automotive refinish paints (estimated sales amount)
Our company prides itself on cutting back production costs to the utmost. We are a company without our own production facilities, specializing in sales and R&D of paint supplies, and outsourcing production to several domestic Japanese paint manufacturing companies (4 companies with 12 locations). We have overcome our weak brand recognition with our strong product appeal, as proven by our sales record, and have gradually risen in the ranks of top manufacturers.
Furthermore, development has almost neared completion for our water-based base coat, and from now we will be entering the practical-use stage, with our line-up of commercial goods becoming equal to that of global manufacturers.
We have color data from 9 domestic companies, such as Toyota, and 20 overseas companies, such as Benz and GM, and we are planning to focus on foreign-vehicle data in the future.
Japan covers a long distance from north to south, with a variety of environments ranging from the subtropic in Okinawa to the subarctic in Hokkaido. Our products have been sold across Japan, from Ishigaki, Okinawa, to the eastern part of Hokkaido (sales locations are indicated on the map of Japan). This shows we have made products capable of handling a variety of climates with a proven track record for long-term durability.
As you can see from the information above, the business model we've implemented in Japan is capable of global expansion, and that our products can be used by auto shops all over the world. We are now recruiting auto suppliers and contractors in order to commence sales on a global scale.